Description: Winning in Service Markets : Success Through People, Technology and Strategy, Paperback by Wirtz, Jochen, ISBN 1944659056, ISBN-13 9781944659059, Like New Used, Free P&P in the UK Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on Services Marketing from around the world.
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Book Title: Winning in Service Markets : Success Through People, Technology a
Publisher: World Industries Scientific Publishing Co INC International Concepts (USA)
Publication Year: 2016
Subject: Marketing
Number of Pages: 704 Pages
Language: English
Publication Name: Winning in Service Markets: Success Through People, Technology and Strategy
Type: Textbook
Author: Jochen Wirtz
Format: Paperback
