Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Winning In Service Markets: Success Through People, Technology And StrategyISBN13:9781944659059ISBN10:1944659056Author:Wirtz, Jochen (Author)Description:Winning In Service Markets: Success Through People, Technology, And Strategy Is The First Practitioner Book In The Market To Cover The Key Aspects Of Services Marketing And Management Based On Sound Academic Evidence And Knowledge Derived From The Globally Leading Textbook For Services Marketing By The Same Author, This Book Offers A Comprehensive Overview Of Extant Knowledge On The Topic Accessible And Practical, Winning In Service Markets Bridges The Gap Between Cutting-Edge Academic Research And Industry Practitioners, And Features Best Practices And Latest Trends On Services Marketing And Management From Around The World Binding:Paperback, PaperbackPublisher:WS PROFESSIONALPublication Date:2016-12-16Weight:1.75 lbsDimensions:0.9'' H x 9'' L x 5.9'' WNumber of Pages:704Language:English
Price: 53.59 USD
Location: USA
End Time: 2024-12-04T08:06:28.000Z
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Book Title: Winning in Service Markets: Success Through People, Technology and Strategy
Author: Jochen Wirtz
Format: Trade Paperback
Language: English
Topic: Industries / Service, Marketing / General, Customer Relations, International / Marketing
Publisher: WORLD Scientific Publishing Co., Inc.
Publication Year: 2016
Genre: Business & Economics
Item Weight: 0 Oz
Number of Pages: 500 Pages
