Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Wine And Identity: Branding, Heritage, TerroirISBN13:9780415814195ISBN10:0415814197Author:Harvey, Matt (Editor), White, Leanne (Editor), Frost, Warwick (Editor)Description:In An Increasingly Competitive Global Market, Winemakers Are Seeking To Increase Their Sales And Wine Regions To Attract Tourists To Achieve These Aims, There Is A Trend Towards Linking Wine Marketing With Identity Such An Approach Seeks To Distinguish Wine Products - Whether Wine Or Wine Tourism - From Their Competitors, By Focusing On Cultural And Geographical Attributes That Contribute To The Image And Experience In Essence, Marketing Wine And Wine Regions Has Become Increasingly About Telling Stories - Engaging And Provocative Stories Which Engage Consumers And Tourists And Translate Into Sales This Timely Book Examines This Phenomena And How It Is Leading To Changes In The Wine And Tourism Industries For The First Time It Takes A Global Approach, Drawing On Research Studies From Around The World Including Old And New World Wine Regions The Volume Is Divided Into Three Parts The First - Branding - Investigates Cases Where Established Regions Have Sought To Strengthen Their Brands Or Newer Regions Are Striving To Create Effective Emerging Brands The Second - Heritage - Considers Cases Where There Are Strong Linkages Between Cultural Heritage And Wine Marketing The Third Section - Terroir - Explores How A 'Sense Of Place' Is Inherent In Winescapes And Regional Identities And Is Increasingly Being Used As A Distinctive Selling Proposition This Significant Volume Showcasing The Connections Between Place, Identity, Variety And Wine Will Be Valuable Reading For Students, Researchers And Academics Interested In Tourism, Marketing And Wine Studies Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2014-01-09Weight:1.15 lbsDimensions:0.9'' H x 9.2'' L x 6.2'' WNumber of Pages:256Language:English
Price: 194.51 USD
Location: USA
End Time: 2024-11-26T11:17:02.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Wine And Identity: Branding, Heritage, Terroir
Item Length: 9.4in
Item Height: 0.8in
Item Width: 6.1in
Author: Leanne White
Publication Name: Wine and Identity : Branding, Heritage, Terroir
Format: Hardcover
Language: English
Publisher: Routledge
Publication Year: 2014
Series: Routledge Studies of Gastronomy, Food and Drink Ser.
Type: Textbook
Item Weight: 18.4 Oz
Number of Pages: 256 Pages
