Description: Website Branding for Small Businesses : Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community, Paperback by Nahai, Nathalie, ISBN 1621533956, ISBN-13 9781621533955, Brand New, Free shipping in the US With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website wont suffice, and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, the Web Psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: Targeting the emotional versus the rational brain The psychology of decision making How to pinpoint your target market Communicating persuasively Utilizing images, video, and colors to grab attention Making a website easy to use Using social media to connect Increasing sales through e-commerce What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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Book Title: Website Branding for Small Businesses : Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community
Number of Pages: 288 Pages
Language: English
Publisher: Skyhorse Publishing Company, Incorporated
Topic: Graphic Arts / Branding & Logo Design, Marketing / General, E-Commerce / Internet Marketing, Small Business
Item Height: 0.7 in
Publication Year: 2014
Genre: Design, Business & Economics
Item Weight: 22.4 Oz
Author: Nathalie Nahai
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
