Description: Victory Lab : The Secret Science of Winning Campaigns, Hardcover by Issenberg, Sasha, ISBN 030795479X, ISBN-13 9780307954794, Used Good Condition, Free shipping in the US An energetic assessment of how a team of academics, statisticians and strategists are reshaping today's political campaigns explores war room strategies based in behavioral psychology and randomized experiments, offering insight into the campaigns currently being run such political figures as Barack Obama, Rick Perry and Mitt Romney.
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Book Title: Victory Lab : the Secret Science of Winning Campaigns
Number of Pages: 368 Pages
Language: English
Publisher: Crown Publishing Group, T.H.E.
Item Height: 1.3 in
Topic: Political Process / Campaigns & Elections, Personal Growth / General, Motivational & Inspirational, Political Ideologies / Democracy, Personal Growth / Success, Movements / Behaviorism
Publication Year: 2012
Genre: Political Science, Self-Help, Psychology
Item Weight: 21 Oz
Item Length: 9.6 in
Author: Sasha Issenberg
Item Width: 6.5 in
Format: Hardcover
