Description: Universal Principles of Color : 100 Key Concepts for Understanding, Analyzing, and Working With Color, Hardcover by Westland, Stephen; Maggio, Maggie, ISBN 1631599259, ISBN-13 9781631599255, Like New Used, Free shipping in the US A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. Th is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. " Each principle is presented in a two-page format: The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. Whether in a branding campaign or a healthcare facility, a product’s packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability. By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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Book Title: Universal Principles of Color : 100 Key Concepts for Understanding, Analyzing, and Working with Color
Number of Pages: 216 Pages
Language: English
Publisher: Quarto Publishing Group USA
Publication Year: 2023
Topic: Graphic Arts / Commercial & Corporate, Reference, Color Theory, Techniques / Color
Illustrator: Yes
Genre: Design, Art
Item Weight: 35 oz
Author: Maggie Maggio, Stephen Westland
Item Length: 10.2 in
Item Width: 8.8 in
Book Series: Rockport Universal Ser.
Format: Hardcover
