Description: Condition: Used - Good; Title: Trends In Agency Compensation Lundin, Robert H. and Jones, Charles B.; Description: The only comprehensive benchmarking study of its kind in the industry, Trends in Agency Compensation provides a snapshot of the dominant types of compensation programs being used today. It is based on a triennial survey of ANA members, which includes many of America's most prominent companies. This is an excellent resource for advertisers interested in comparing their compensation agreements with industry trends and for agency executives endeavoring to build profitable partnerships. In addition to documenting the extent to which labor-based compensation agreements have supplanted billing-based agreements, the book covers a wide range of other important compensation trends. These include the growing use of incentive compensation and profit guarantee provisions, and key areas of concern for the future. You may also want to buy Agency Compensation: A Guidebook.; Category: Books > Subjects > Business & Money > Marketing & Sales > Marketing; Publisher: Association of National Advertisers; Author: Jones, Charles B.;
Price: 102.45 USD
Location: West Bend, Wisconsin
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Item Specifics
All returns accepted: ReturnsNotAccepted
Original Language: English: Published;
Country/Region of Manufacture: United States
Publisher: Association of National Advertisers, Incorporated
Edition: 11
Publication Year: 1998
Topic: Advertising & Promotion
Book Title: Trends in Agency Compensation, 1998
Language: English
Genre: Business & Economics
Author: Robert Lundin
Format: Trade Paperback
