Description: The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition by Gabe Zichermann, Joselin Linder Gamification: Its the hottest new strategy in business, and for good reason - its helping leading companies create unprecedented engagement with customers and employees. This book gives you full access to The Gamification Revolution app - a new way to optimize and enhance your experience with videos, tips, and social tools. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description THE REVOLUTION WILL BE GAMIFIEDMASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOURBUSINESS--OR BE LEFT BEHINDGamification: Its the hottest new strategy in business, and for good reason--its helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioraleconomics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.With The Gamification Revolution youll learn how top companies:Recruit and retain the best talent from the gamer generation and beyondTrain employees and drive excellence with noncash incentivesCut through the market noise and ignite consumer sales growthGenerate unprecedented customer loyalty without breaking the bankDrawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business.As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.Youll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. Youll understand how game designers predict and motivate behaviors--and how you can get the results you want. Youll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to yourspecific needs.Its all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid.If youre going to play the game, this is how you play it. To win.Praise for The Gamification Revolution:"For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, andauthor of the New York Times bestseller By Invitation Only"In todays fast-paced world, people are more distracted than ever. To stand out, youll need to cut through the noise and get them engaged. The GamificationRevolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU"From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabes wisdom has helpedthe Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute"Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor Notes Explains how to gamify any business strategy to seize the competitive edge. Author Biography Gabe Zichermann is CEO of Gamification Co and Dopamine and is considered the worlds foremost expert on designing engagement strategies for customers and employees.Joselin Linder coauthored the acclaimed Game-Based Marketing with Gabe Zichermann. She is a writer/contributor to NPRs This American Life and Morning Edition, AOL, and gamification.co. Table of Contents TABLE OF CONTENTSAcknowledgementsIntroductionPART I: GAMIFICATION AS WINNING STRATEGYCHAPTER 1: The Revolution Will Be Gamified: How Gamification Has Changed the World, and Will AgainCHAPTER 2: Video (Games) Killed the Car: Gamification as a Winning Corporate StrategyCHAPTER 3: The Gamification of StrategyPART 2: Engaging Your Team & Driving ResultsCHAPTER 4: Title TKCHAPTER 5: IGNITING EMPLOYEE INNOVATIONCHAPTER 6: Reimagining Recruitment, Training & DevelopmentCHAPTER 7 - Propelling Personnel to Health and WellnessPART III: CONNECTING, ENGAGING AND LEVERAGING YOUR CUSTOMER BASECHAPTER 8: CUTTING THROUGH THE CONSUMER NOISECHAPTER 9 - Sustaining Long Term Customer EngagementCHAPTER 10 - Innovating with Customers: Crowdsourcing and Behavior ChangeCHAPTER 11: In Conclusion Details ISBN0071808310 Author Joselin Linder Pages 256 Publisher McGraw-Hill Education - Europe Year 2013 ISBN-10 0071808310 ISBN-13 9780071808316 Format Hardcover Imprint McGraw-Hill Professional Country of Publication United States Birth 1974 Language English Media Book DEWEY 658.4012 Short Title GAMIFICATION REVOLUTION Series Business Books UK Release Date 2013-05-16 Publication Date 2013-05-16 AU Release Date 2013-05-16 NZ Release Date 2013-05-16 US Release Date 2013-05-16 Audience Professional & Vocational Illustrations 0 Illustrations We've got this At The Nile, if you're looking for it, we've got it. 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ISBN-13: 9780071808316
Book Title: The Gamification Revolution: How Leaders Leverage Game Mechanics
Number of Pages: 256 Pages
Language: English
Publication Name: The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition
Publisher: Mcgraw-Hill Education-Europe
Publication Year: 2013
Subject: Management, Business
Item Height: 234 mm
Item Weight: 516 g
Type: Textbook
Author: Gabe Zichermann, Joselin Linder
Item Width: 160 mm
Format: Hardcover
