The Digital Transformation Playbook: Rethink Your Business for the…

Description: About this productSynopsisRethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, "The Digital Transformation Playbook" shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the "New York Times." With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but "The Digital Transformation Playbook "is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.The fast-moving digital environment has been disorienting for traditional businesses, and many may not even realize their strategies are outdated. If managed correctly, lagging businesses can transition by harnessing the power of the digital age to create new value for customers and outperform their competitors. Drawing on years of experience as an educator, researcher, and consultant, David L. Rogers identifies five key rules--and provides practical, hands-on tools--that will help businesses of all sizes adapt, innovate, and maximize value creation.Rogers's rules address critical categories for every business: customers, competition, data, innovation, and the value proposition. For each, he presents diverse case studies (from companies such as Apple and Uber to GE and the" New York Times"), discusses common challenges to adopting the digital approach, and provides companies and business leaders clear, tested steps to implement new practices. Rogers shows that, rather than being "disrupted" by digital business models, any business can learn the rules of today's leading digital enterprises. This playbook is all business leaders need to create and pursue a digital plan that works.Product IdentifiersISBN-100231175442ISBN-139780231175449eBay Product ID (ePID)219160215Key DetailsAuthorDavid L. RogersNumber Of Pages296 pagesSeriesColumbia Business School PublishingFormatHardcoverPublication Date2016-04-05LanguageEnglishPublisherColumbia University PressPublication Year2016Additional DetailsCopyright Date2016IllustratedYesDimensionsWeight19.9 OzHeight0.9 In.Width6.3 In.Length9.3 In.Target AudienceGroupScholarly & ProfessionalGrade FromCollege Graduate StudentClassification MethodLCCN2015-037126LC Classification NumberHD45.R6335 2016Dewey Decimal658.4/062Dewey Edition23ReviewsEvery so often, a book comes along that takes a subject that is mysterious and complex and drills down to its essential essence. Think of David Rogers's The Digital Transformation Playbook as your secret weapon for getting ahead of the extremely disruptive innovations transforming business at a breathtaking speed. You can't afford not to know this stuff!Everyone talks about digital transformation, but here's your chance to truly do it well. David Rogers provides a roadmap that every executive should read. If you're not part of the transformation of your business, it will just happen without you. Read this book and get started!In this indispensable (and highly readable) guide, Rogers shares what we can learn from today's greatest digital innovators. Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Don't start a business without it.Millions of business executives at all levels are puzzled by how to adapt to the digital world. This book makes the 'solution' to the puzzle quite accessible.Rogers expertly captures the moment we're in--the swiftly changing business landscape brought on by the digital revolution--and gives practical guidance for the decisions every business must make if they want to stay relevant.Rogers expertly captures the moment we're in-the swiftly changing business landscape brought on by the digital revolution-and gives practical guidance for the decisions every business must make if they want to stay relevant.Rogers explains the changes at the heart of the digital revolution. More importantly, he shows us that change is possible and how any business, no matter its age or industry, can adapt to grow for the future.Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt.This well-written work presents applications and techniques that would serve well company managers and students of business.With practical frameworks and nine step-by-step planning tools, he distils the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

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Number of Pages: 296 Pages

Language: English

Publication Name: Digital Transformation PlayBook : Rethink Your Business for the Digital Age

Publisher: Columbia University Press

Subject: Industries / Computers & Information Technology, Development / Business Development, General, Management Science, New Business Enterprises, Strategic Planning

Item Height: 0.1 in

Publication Year: 2016

Type: Textbook

Item Weight: 21.4 Oz

Author: David Rogers

Item Length: 0.9 in

Subject Area: Technology & Engineering, Business & Economics

Item Width: 0.6 in

Format: Hardcover