The Content Trap: A Strategist's Guide to Digital Change by Bharat Anand (Englis

Description: The Content Trap by Bharat Anand Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description An incisive, paradigm-shifting answer to the trillion-dollar question business-people across the country are asking- how can companies monetize free content?"My favorite book of the year."-Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today- getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.Success for flourishing companies comes not from making the best content but from recognizing how content enables customers connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors best practices but from seeing choices as part of a connected whole.Digital change means that everyone today can reach and interact with others directly- We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.Praise for The Content Trap"Amasterful and thought-provoking book that has reshaped my understanding of content in the digital landscape."-Ariel Emanuel,co-CEO, WME | IMG"The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are."-The Wall Street Journal Author Biography Bharat Anand is the Henry R. Byers Professor of Business Administration at Harvard Business School. He graduated magna cum laude with a B.A. in economics from Harvard University and received his Ph.D. in economics from Princeton University.Professor Anand is an expert in digital and corporate strategy. He has studied how new technologies affect what we watch, read, and hear, and how companies navigate digital change. He has written more than fifty articles and case studies, received awards for his research and case-writing, and chaired various executive education programs. He is a two-time winner of the "best teacher award" at Harvard Business School.Anand has advised leading organizations and entrepreneurs around the world. Recently, he helped create Harvard Business Schools digital learning initiative, HBX, which he now oversees as faculty chair. Details ISBN 0812995384 ISBN-13 9780812995381 Title The Content Trap Author Bharat Anand Format Hardcover Year 2016 Pages 464 Publisher Random House USA Inc GE_Item_ID:138302424; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. 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Price: 28.84 USD

Location: Fairfield, Ohio

End Time: 2025-01-08T06:03:51.000Z

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