Description: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand?and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Price: 18.95 USD
Location: East Hanover, New Jersey
End Time: 2024-11-12T11:23:21.000Z
Shipping Cost: 0 USD
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
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EAN: 9780060007737
UPC: 9780060007737
ISBN: 9780060007737
MPN: N/A
Format: Paperback, 272 pages
Author: Al Ries
Book Title: The 22 Immutable Laws of Branding: How to Build a
Item Height: 1.8 cm
Item Length: 23.1 cm
Item Weight: 0.32 kg
Item Width: 18.8 cm
Language: Eng
Publisher: HarperCollins Publishers Inc
