Description: Testing 1 - 2 - 3 : Experimental Design With Applications in Marketing and Service Operations, Hardcover by Ledolter, Johannes; Swersey, Arthur J., ISBN 0804756120, ISBN-13 9780804756129, Used Good Condition, Free shipping in the US This advanced textbook for students and practitioners covers the design of statistical experiments aimed at finding solutions to business problems. The emphasis is on applications to marketing and service operations. Concepts are illustrated with 13 cases based on the real-world implementation of experimental design methods. The authors developed the material while teaching courses at the U. of Iowa, the Vienna U. of Economics and Business Administration, and Yale School of Management. It is assumed that readers have already taken a basic course in statistics. Annotation ©2007 Book News, Inc., Portland, OR ()
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Book Title: Testing 1 - 2 - 3 : Experimental Design With Applications in Mark
Number of Pages: 312 Pages
Language: English
Publication Name: Testing 1-2-3 : Experimental Design with Applications in Marketing and Service Operations
Publisher: Stanford University Press
Subject: Industries / Service, Decision-Making & Problem Solving, Research & Methodology, Marketing / Research
Publication Year: 2007
Item Height: 0.9 in
Item Weight: 27.2 Oz
Type: Textbook
Author: Johannes Ledolter, Arthur J. Swersey
Item Length: 10.4 in
Subject Area: Science, Business & Economics
Item Width: 7.3 in
Format: Hardcover
