Description: Subscription Boom : Why an Old Business Model Is the Future of Commerce, Hardcover by Levinter, Adam, ISBN 1773270710, ISBN-13 9781773270715, Like New Used, Free P&P in the UK In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
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Book Title: Subscription Boom : Why an Old Business Model Is the Future of Co
Item Height: 228 mm
Item Width: 152 mm
Author: Adam Levinter
Publication Name: The Subscription Boom: Why an Old Business Model Is the Future of Commerce
Format: Hardcover
Language: English
Publisher: Figure 1 Publishing
Subject: Marketing, Business
Publication Year: 2020
Type: Textbook
Number of Pages: 288 Pages
