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Strategic Media Decisions : Understanding the Business End of the

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Strategic Media Decisions : Understanding the Business End of theStrategic Media Decisions : Understanding the Business End of the

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Book Title: Strategic Media Decisions : Understanding the Business End of the

Number of Pages: 544 Pages

Language: English

Publication Name: Strategic Media Decisions : Understanding the Business End of the Advertising Business

Publisher: Copy Workshop, T.H.E.

Subject: Advertising & Promotion

Publication Year: 2004

Type: Textbook

Subject Area: Business & Economics

Author: Robb Clawson, Carla Lloyd, Marian Azzaro, Mary Alice Shaver, Dan Binder

Format: Trade Paperback

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