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Book Title: Strategic Media Decisions : Understanding the Business End of the
Number of Pages: 544 Pages
Language: English
Publication Name: Strategic Media Decisions : Understanding the Business End of the Advertising Business
Publisher: Copy Workshop, T.H.E.
Subject: Advertising & Promotion
Publication Year: 2004
Type: Textbook
Subject Area: Business & Economics
Author: Robb Clawson, Carla Lloyd, Marian Azzaro, Mary Alice Shaver, Dan Binder
Format: Trade Paperback