Description: Strategic Affiliate Marketing, Paperback by Goldschmidt, Simon; Junghagen, Sven; Harris, Uri, ISBN 1845420217, ISBN-13 9781845420215, Brand New, Free P&P in the UK Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area. This fascinating book focuses on how to build long term relationships with online partners, while gaining value and optimising resources. As such, it will be of special interest to academics and students of management, marketing and business. Online advertisers and online media will also find this a valuable tool with which to understand the potential of their online return of investment.
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Book Title: Strategic Affiliate Marketing
Publisher: Edward Elgar Publishing LTD
Publication Year: 2004
Subject: Marketing, Business
Item Height: 234 mm
Number of Pages: 192 Pages
Language: English
Publication Name: Strategic Affiliate Marketing
Type: Textbook
Author: Simon Goldschmidt, Sven Junghagen, Uri Harris
Item Width: 156 mm
Format: Paperback