Strategic Affiliate Marketing by Uri Harris (English) Paperback Book

Description: Strategic Affiliate Marketing by Uri Harris, Simon Goldschmidt, Sven Junghagen Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area. This fascinating book focuses on how to build long term relationships with online partners, while gaining value and optimising resources.As such, it will be of special interest to academics and students of management, marketing and business. Online advertisers and online media will also find this a valuable tool with which to understand the potential of their online return of investment. Author Biography Simon Goldschmidt, formerly of TradeDoubler, Copenhagen, Denmark, Sven Junghagen, Department of Management, Politics and Philosophy, Copenhagen Business School, Denmark and Uri Harris, McKinsey & Co., Copenhagen, Denmark Table of Contents Contents: Preface Part I: The Basics of Internet Marketing 1. Internet – A New Marketing Arena 2. Understanding Internet Customers Part II: What is Affiliate Marketing? 3. Affiliate Marketing Networks 4. Value Creation in Affiliate Marketing Part III: Strategic Considerations 5. Affiliate Considerations 6. Marketer Considerations 7. Explanation Model References Index Review "The book tackles a new business logic with "refreshing" assumptions and "valued creation" in itself... - Luiz Moutinho, University of Glasgow, UK" Review Quote The book tackles a new business logic with "refreshing" assumptions and "valued creation" in itself. . . Details ISBN1845420217 Author Sven Junghagen Pages 192 Publisher Edward Elgar Publishing Ltd Year 2004 ISBN-10 1845420217 ISBN-13 9781845420215 Format Paperback Publication Date 2004-07-28 Imprint Edward Elgar Publishing Ltd Place of Publication Cheltenham Country of Publication United Kingdom Illustrations Fig.tabs. DEWEY 658.8 Language English Media Book DOI 10.1604/9781845420215 AU Release Date 2004-07-28 NZ Release Date 2004-07-28 UK Release Date 2004-07-28 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161844640;

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