Description: Strategic Affiliate Marketing by Uri Harris, Simon Goldschmidt, Sven Junghagen Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Publisher Description This guide, for both practitioners and academics, focuses on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so and investigate how to optimize resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online media should also find this a valuable tool with which to understand the potential of their online return of investment. Author Biography Simon Goldschmidt, formerly of TradeDoubler, Copenhagen, Denmark, Sven Junghagen, Department of Management, Politics and Philosophy, Copenhagen Business School, Denmark and Uri Harris, McKinsey & Co., Copenhagen, Denmark Details ISBN 1843763907 ISBN-13 9781843763901 Title Strategic Affiliate Marketing Author Uri Harris, Simon Goldschmidt, Sven Junghagen Format Hardcover Year 2003 Pages 192 Edition illustrated edition Publisher Edward Elgar Publishing Ltd GE_Item_ID:161844502; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 160.49 USD
Location: Calgary, Alberta
End Time: 2024-12-20T10:28:08.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781843763901
Book Title: Strategic Affiliate Marketing
Number of Pages: 192 Pages
Publication Name: Strategic Affiliate Marketing
Language: English
Publisher: Elgar Publishing, Incorporated, Edward
Subject: Marketing / Multilevel, Business Communication / General, Marketing / General, E-Commerce / Internet Marketing
Publication Year: 2003
Item Height: 0.8 in
Item Weight: 16.5 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Sven Junghagen, Simon Goldschmidt, Uri Harris
Item Length: 9.7 in
Item Width: 6.6 in
Format: Hardcover
