Description: Social Executive : How to Master Social Media and Why It's Good for Business, Paperback by Kasian-lew, Dionne, ISBN 0730312895, ISBN-13 9780730312895, Brand New, Free shipping in the US Social media is not about social media. Its about leadership and connections.
Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This books easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies.
The Social Executive is for analogue people who know they need to be but need a guiding hand - th is a safety net - its saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - its about human communication.
It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships.
Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals.
- Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out
- Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube
- Presents hard evidence that shows the positive results of investing time and energy in social networks
- Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals
Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.
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Book Title: Social Executive : How to Master Social Media and Why It's Good for Business
Number of Pages: 336 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.7 in
Publication Year: 2014
Topic: Internet / General, General, Management
Illustrator: Yes
Genre: Computers, Business & Economics
Item Weight: 14.6 Oz
Item Length: 8.6 in
Author: Dionne Kasian-Lew
Item Width: 5.6 in
Format: Trade Paperback
