Description: Further DetailsTitle: Strategic Affiliate MarketingCondition: NewISBN-10: 1843763907EAN: 9781843763901ISBN: 9781843763901Publisher: Edward Elgar Publishing LtdFormat: HardbackRelease Date: 07/29/2003Description: Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area. This fascinating book focuses on how to build long term relationships with online partners, while gaining value and optimising resources. As such, it will be of special interest to academics and students of management, marketing and business. Online advertisers and online media will also find this a valuable tool with which to understand the potential of their online return of investment.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmAuthor: Simon Goldschmidt, Sven Junghagen, Uri HarrisGenre: Business & FinanceRelease Year: 2003 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Strategic Affiliate Marketing
Title: Strategic Affiliate Marketing
ISBN-10: 1843763907
EAN: 9781843763901
ISBN: 9781843763901
Release Date: 07/29/2003
Release Year: 2003
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 192 Pages
Publication Name: Strategic Affiliate Marketing
Language: English
Publisher: Elgar Publishing, Incorporated, Edward
Subject: Marketing / Multilevel, Business Communication / General, Marketing / General, E-Commerce / Internet Marketing
Publication Year: 2003
Item Height: 0.8 in
Item Weight: 16.5 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Sven Junghagen, Simon Goldschmidt, Uri Harris
Item Length: 9.7 in
Item Width: 6.6 in
Format: Hardcover
