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Simon Goldschmidt Sven Junghagen Ur Strategic Affiliate M (Hardback) (UK IMPORT)

Description: Further DetailsTitle: Strategic Affiliate MarketingCondition: NewISBN-10: 1843763907EAN: 9781843763901ISBN: 9781843763901Publisher: Edward Elgar Publishing LtdFormat: HardbackRelease Date: 07/29/2003Description: Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area. This fascinating book focuses on how to build long term relationships with online partners, while gaining value and optimising resources. As such, it will be of special interest to academics and students of management, marketing and business. Online advertisers and online media will also find this a valuable tool with which to understand the potential of their online return of investment.Language: EnglishCountry/Region of Manufacture: GBItem Height: 234mmItem Length: 156mmAuthor: Simon Goldschmidt, Sven Junghagen, Uri HarrisGenre: Business & FinanceRelease Year: 2003 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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Simon Goldschmidt Sven Junghagen Ur Strategic Affiliate M (Hardback) (UK IMPORT)

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Book Title: Strategic Affiliate Marketing

Title: Strategic Affiliate Marketing

ISBN-10: 1843763907

EAN: 9781843763901

ISBN: 9781843763901

Release Date: 07/29/2003

Release Year: 2003

Country/Region of Manufacture: GB

Genre: Business & Finance

Number of Pages: 192 Pages

Publication Name: Strategic Affiliate Marketing

Language: English

Publisher: Elgar Publishing, Incorporated, Edward

Subject: Marketing / Multilevel, Business Communication / General, Marketing / General, E-Commerce / Internet Marketing

Publication Year: 2003

Item Height: 0.8 in

Item Weight: 16.5 Oz

Type: Textbook

Subject Area: Business & Economics

Author: Sven Junghagen, Simon Goldschmidt, Uri Harris

Item Length: 9.7 in

Item Width: 6.6 in

Format: Hardcover

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