Description: Services Marketing : People, Technology, Strategy, Hardcover by Wirtz, Jochen; Lovelock, Christopher, ISBN 1944659005, ISBN-13 9781944659004, Brand New, Free shipping in the US Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Price: 130.24 USD
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End Time: 2024-12-15T13:46:15.000Z
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Return shipping will be paid by: Buyer
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Publisher: World Industries Scientific Publishing Co Pte LTD
Topic: Marketing / General, Industries / Service, Careers / General, Customer Relations
Publication Year: 2016
Book Title: Services Marketing : People, Technology, Strategy
Number of Pages: Xvii, 783 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Item Weight: 0.1 Oz
Author: Christopher H. Lovelock, Jochen Wirtz
Format: Hardcover
