Description: Services Marketing : People, Technology, Strategy by Jochen Wirtz and....
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Book Title: Services Marketing : People, Technology, Strategy
Author: Christopher H. Lovelock, Jochen Wirtz
Format: Hardcover
Language: English
Topic: Industries / Service, Marketing / General, Careers / General, Customer Relations
Publisher: World Scientific
Publication Year: 2016
Genre: Business & Economics
Number of Pages: Xvii, 783 Pages