Description: This textbook is a valuable resource for those interested in services marketing. The book covers a range of topics, including people, technology, and strategy. It was published by Prentice Hall PTR in 2006 and has since been revised. The authors, Christopher H. Lovelock and Jochen Wirtz, provide a comprehensive analysis of the subject, making it an ideal reference for students and professionals alike. The book is a hardcover format with 672 pages, and it measures 11.2 inches in length, 8.5 inches in width, and 1.2 inches in height. It is written in English and features the publication name, book title, publisher, publication year, author, number of pages, and several other aspects. This textbook belongs to the category of Books & Magazines, Textbooks, Education & Reference, and Study Guides & Test Prep.
Price: 4.99 USD
Location: River Forest, Illinois
End Time: 2025-01-15T17:04:15.000Z
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Book Title: Services Marketing: People, Technology, Strategy
Item Length: 11.2 in
Item Height: 1.2 in
Item Width: 8.5 in
Author: Christopher H. Lovelock, Jochen Wirtz
Publication Name: Services Marketing : People, Technology, Strategy
Format: Hardcover
Language: English
Features: Revised
Subject: Marketing / General, Industries / Service, Careers / General
Publisher: Prentice Hall PTR
Publication Year: 2006
Type: Textbook
Subject Area: Business & Economics
Item Weight: 57.2 Oz
Number of Pages: 672 Pages
