Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Ma

Description: Services Marketing: Integrating Customer Focus Across the Firm by Mary Jo Bitner, Valarie Zeithaml, Dwayne Gremler Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Zeithamls Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information. Author Biography Valarie Zeithaml is an award-winning teacher and researcher, and an internationally recognized pioneer of services marketing. Dr. Zeithaml has researched customer expectations in more than 50 industries. She has consulted with service and product companies, including IBM, Kaiser Permanente, GE, John Hancock Financial Services, Aetna, AT&T, Metropolitan Life Insurance, Bank of America, Chase Manhattan Bank, Allstate, and Procter and Gamble.For her work that is influencing the future direction of marketing, she was named a Thomson Reuters Highly Cited Researcher in the report on "The Worlds Most Influential Scientific Minds."The American Marketing Association (AMA) named her a Marketing Legend in 2016. She was selected for its inaugural cohort of AMA Fellows for her significant contributions to the research, theory and practice of marketing and service to the AMA in 2015.In 2008, the AMA awarded her with the Paul D. Converse Award, which is granted every four years to individuals who have made outstanding and enduring contributions to marketing through journal articles, books or a body of work. She received the AMAs Career Contributions to the Services Discipline Award in 2001.She received both the Innovative Contributor to Marketing Award from the Marketing Management Association and the Outstanding Marketing Educator Award from the Academy of Marketing Science in 2004.Dr. Zeithaml is the author or co-author of seven prized books, including Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy, Delivering Quality Service: Balancing Customer Perceptions and Expectations, and this best-selling textbook. She received her PhD and MBA from the University of Maryland, and her BA from Gettysburg College.MARY JO BITNER serves as Academic Director for the Center for Services Leadership at Arizona State University. Dr. Bitner was a founding faculty member of the Center for Services Leadership created for the study of services marketing and management. Dr. Bitner has published more than 50 articles and has received a number of awards for her research in leading journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Retailing, International Journal of Service Industry Management, and Academy of Management Executive. She has consulted with and presented seminars and workshops for numerous businesses. In 2003, Dr. Bitner was honored with the Career Contributions to the Services Discipline award by the American Marketing Associations Services Special Interest Group. DWAYNE D. GREMLER, Bowling Green State University, received his MBA and PhD degrees from Arizona State University. He is a passionate advocate for the research and instruction of services marketing issues. He has served as Chair of the American Marketing Associations Services Marketing Special Interest Group and has helped organize services marketing conferences in Australia, The Netherlands, France, and the United States. He has been the recipient of several research awards and while a professor at the University of Idaho, Dr. Gremler received the First Interstate Bank Student Excellence in Award for teaching, an award determined by students in the College of Business and Economics. Table of Contents Part 1: Foundations for Services MarketingChapter 1: Introduction to ServicesChapter 2: Conceptual Framework of the Book: The Gaps Model of Service QualityPart 2: Focus on the CustomerChapter 3: Customer Expectations of ServiceChapter 4: Customer Perceptions of ServicePart 3: Understanding Customer RequirementsChapter 5: Listening to Customers through ResearchChapter 6: Building Customer RelationshipsChapter 7: Service RecoveryPart 4: Aligning Service Design and StandardsChapter 8: Service Innovation and DesignChapter 9: Customer-Defined Service StandardsChapter 10: Physical Evidence and the ServicescapePart 5: Delivering and Performing ServiceChapter 11: Employees Roles in Service DeliveryChapter 12: Customers Roles in Service DeliveryChapter 13: Managing Demand and CapacityPart 6: Managing Service PromisesChapter 14: Integrated Service Marketing CommunicationsChapter 15: Pricing of ServicesPart 7: Service and the Bottom LineChapter 16: The Financial and Economic Impact of Service Details ISBN0078112109 Author Dwayne Gremler ISBN-10 0078112109 ISBN-13 9780078112102 Format Hardcover Edition 7th Place of Publication New York Country of Publication United States DEWEY 658.8 Short Title SERVICES MARKETING INTEGRATING Language English Media Book Series Irwin Marketing Year 2017 Replaces 9780078112058 Textbook 1 UK Release Date 2017-04-16 AU Release Date 2017-04-16 NZ Release Date 2017-04-16 US Release Date 2017-04-16 Pages 544 Publisher McGraw-Hill Education - Europe Edition Description 7th edition Publication Date 2017-04-16 Imprint McGraw-Hill Inc.,US Audience Tertiary & Higher Education Illustrations 90 Illustrations We've got this At The Nile, if you're looking for it, we've got it. 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