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Services Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman

Description: Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.

Price: 79.28 USD

Location: Matraville, NSW

End Time: 2025-01-04T07:53:21.000Z

Shipping Cost: 0 USD

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Services Marketing: Concepts, Strategies, & Cases by K. Douglas HoffmanServices Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 60 Days

Refund will be given as: Money Back

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EAN: 9780357718308

UPC: 9780357718308

ISBN: 9780357718308

MPN: N/A

Book Title: Services Marketing: Concepts, Strategies, & Cases

Number of Pages: 448 Pages

Language: English

Publication Name: Services Marketing : concepts, Strategies, and Cases

Publisher: Cengage Learning

Subject: Marketing / General, General, Economics / General

Item Height: 10.8 in

Publication Year: 2023

Features: Revised

Item Weight: 28 Oz

Type: Textbook

Subject Area: Business & Economics

Author: K. Douglas Hoffman, John E. G. Bateson

Item Length: 0.6 in

Item Width: 8.5 in

Format: Trade Paperback

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