Description: Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.
Price: 79.28 USD
Location: Matraville, NSW
End Time: 2025-01-04T07:53:21.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
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EAN: 9780357718308
UPC: 9780357718308
ISBN: 9780357718308
MPN: N/A
Book Title: Services Marketing: Concepts, Strategies, & Cases
Number of Pages: 448 Pages
Language: English
Publication Name: Services Marketing : concepts, Strategies, and Cases
Publisher: Cengage Learning
Subject: Marketing / General, General, Economics / General
Item Height: 10.8 in
Publication Year: 2023
Features: Revised
Item Weight: 28 Oz
Type: Textbook
Subject Area: Business & Economics
Author: K. Douglas Hoffman, John E. G. Bateson
Item Length: 0.6 in
Item Width: 8.5 in
Format: Trade Paperback