Description: Seeing What's NextUsing the Theories of Innovation to Predict Industry Change Author(s): Clayton M. Christensen, Scott D. Anthony, Erik A. Roth Format: Hardback Publisher: Harvard Business Review Press, United States Imprint: Harvard Business Review Press ISBN-13: 9781591391852, 978-1591391852 Synopsis Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.
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Book Title: Seeing What's Next
Item Height: 241 mm
Item Width: 165 mm
Author: Clayton M. Christensen, Scott D. Anthony, Erik A. Roth
Publication Name: Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Subject: Business
Publication Year: 2004
Type: Textbook
Item Weight: 657 g
Number of Pages: 352 Pages
