Description: Relationship Marketing in Professional Services by Aino Halinen This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description This is an insightful analysis of the most challenging marketing concept of the decade - relationship marketing. In a five-year fly on the wall case study Aino Halinen explores the relationship between a Helsinki advertising agency and its international client. Written with clarity and insight, this book yields a rich topical harvest for advertising and other professional service sectors and will be an excellent source book for business school academics and advanced marketing students interested in processual research. Back Cover Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year fly on the wall case study, Halinen explores the relationship between a Helsinki advertising agency and its international client. Author Biography Aino Halinen Table of Contents 1. Introduction 2. The Research Setting 3. An Interaction Framework for the Development of Advertising Agency-Client Relationships 4. Empirical Research Design 5. Development of the Advertising Agency-Client Relationship Studied 6. A Modified Process Model of Advertising Agency-Client Relationships 7. Assessment of the Study 8. Summary Details ISBN0415146070 Author Aino Halinen Short Title RELATIONSHIP MARKETING IN PROF Language English ISBN-10 0415146070 ISBN-13 9780415146074 Media Book Format Hardcover Imprint Routledge Place of Publication London Country of Publication United Kingdom Illustrations 73 line drawings Edition 1st Birth 1961 Pages 388 Subtitle A Study of Agency-Client Dynamics in the Advertising Sector DOI 10.1604/9780415146074 UK Release Date 1996-11-14 AU Release Date 1996-11-14 NZ Release Date 1996-11-14 Publisher Taylor & Francis Ltd Series Routledge Advances in Management and Business Studies Year 1996 Publication Date 1996-11-14 DEWEY 659.10688 Audience Undergraduate We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:134411620;
Price: 562.09 AUD
Location: Melbourne
End Time: 2024-12-31T02:21:19.000Z
Shipping Cost: 14.19 AUD
Product Images
Item Specifics
Restocking fee: No
Return shipping will be paid by: Buyer
Returns Accepted: Returns Accepted
Item must be returned within: 30 Days
ISBN-13: 9780415146074
Book Title: Relationship Marketing in Professional Services
Number of Pages: 388 Pages
Language: English
Publication Name: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector
Publisher: Taylor & Francis Ltd
Publication Year: 1996
Subject: Marketing, Business
Item Height: 234 mm
Item Weight: 794 g
Type: Textbook
Author: Aino Halinen
Item Width: 156 mm
Format: Hardcover
