Description: Principle of Profit Models, Hardcover by Lin, Guiping; Wei, Wei; Zhu, Wuxiang, ISBN 3662447134, ISBN-13 9783662447130, Brand New, Free shipping in the US This book mainly focuses on defining profit models, on how many main kinds of profit models there are, how profit models can change a company, and how to tailor a profit model to the needs of a certain company. In this context, profit models are classified as fixed-income, remaining-profit and profit-sharing, admission, toll, parking, fuel and sharing fees, profit sources, customer pricing, auction, combined pricing, etc. The logic behind all these profit models will be analyzed in detail and numerous micro-cases will be introduced. All of the micro-cases discussed are the best profit model practices used by outstanding enterprises, mainly from China and the USA (including HomeAway, Priceline, Tencent, Sina, Google, the Voice of China, CSPN and so on). These models will be complemented by a wealth of figures and additional tools to help readers better understand the principle of profit models. As such, th not only explains “why” entrepreneurs preferred to apply a specific kind of profit model and not others, but also answers “how” they derived that model.
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Book Title: Principle of Profit Models
Number of Pages: Xiv, 184 Pages
Language: English
Publication Name: Principle of Profit Models
Publisher: Springer Berlin / Heidelberg
Subject: Entrepreneurship, General, Management, Econometrics
Publication Year: 2015
Item Weight: 163.1 Oz
Type: Textbook
Item Length: 9.3 in
Author: Wuxiang Zhu, Wei Wei, Guiping Lin
Subject Area: Business & Economics
Item Width: 6.1 in
Format: Hardcover
