Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Practical Text Analytics: Interpreting Text And Unstructured Data For Business IntelligenceISBN13:9780749479374ISBN10:074947937XAuthor:Struhl, Steven (Author)Description:In An Age Where Customer Opinion And Feedback Can Have An Immediate, Major Effect Upon The Success Of A Business Or Organization, Marketers Must Have The Ability To Analyze Unstructured Data In Everything From Social Media And Internet Reviews To Customer Surveys And Phone Logs Practical Text Analytics Is An Essential Daily Reference Resource, Providing Real-World Guidance On The Effective Application Of Text Analytics The Book Presents The Analysis Process So That It Is Immediately Understood By The Marketing Professionals Who Must Use It, So They Can Apply Proven Concepts And Methods Correctly And With Confidence By Decoding Industry Terminology And Demonstrating Practical Application Of Data Models Once Reserved For Experts, Practical Text Analytics Shows Marketers How To Frame The Right Questions, Identify Key Themes And Find Hidden Meaning From Unstructured Data Readers Will Learn To Develop Powerful New Marketing Strategies To Elevate Customer Experience, Solidify Brand Value And Elevate Reputation Binding:Hardcover, HardcoverPublisher:Kogan PagePublication Date:2016-03-28Weight:1.23 lbsDimensions:0.63'' H x 9.21'' L x 6.14'' WNumber of Pages:272Language:English
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Location: USA
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Book Title: Practical Text Analytics: Interpreting Text And Unstructured...
Item Length: 9.5in
Item Height: 0.7in
Item Width: 6.5in
Author: Steven Struhl
Publication Name: Practical Text Analytics : Interpreting Text and Unstructured Data for Business Intelligence
Format: Hardcover
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2016
Series: Marketing Science Ser.
Type: Textbook
Item Weight: 20 Oz
Number of Pages: 272 Pages
