Personalize This & Disrupt That by Daniel Glickman (English) Paperback Book

Description: Personalize This & Disrupt That by Daniel Glickman Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Personalize This: "Dear John" level personalization no longer cuts the mustard, and segmentation and silos must be crushed. CMOs and marketing teams today have all the talent and tech it takes to get personal on deeper and more authentic levels, at more relevant points in the customer lifecycle. In Personalize This, CMO Daniel Glickman takes a witty but thorough and incisive look at whats happening now in the marketing trenches, and what might be happening tomorrow. His message on personalization is one of possibility and innovation: He believes marketers not only have more creative power that ever to figure out what their brands customers want, but also the tools to help those customers get exactly what they want, when and where they want it. Disrupt That: CMO Daniel Glickman drank caf lattes before the word "barista" existed, and he disrupted before the word "disrupt was pasted into every newsletter, article, and book on doing business in the 21st century. In the pages of Disrupt That, youll discover how Glickman and his marketing team stay ahead of the curve and the competition by always asking the right questions and never fearing failure. Managing with the assumption that the marketers main goal is to develop lasting and authentic relationships that help customers lead better happier lives (and to satisfy our CEOs)-Glickman guides readers on how to smash and create systems that allow for smoother synchronization across departments, maximum agility, and stronger KPIs. By always thinking and strategizing like a startup, marketing teams can build more robust funnels, improve P&L, and take more creative control over the brands they are forging, so that ultimately, marketing leads the business. "Not all disruptions will be as big as the colonization of Mars," Glickman says. "But all disruptions can leapfrog you upward and forward." Details ISBN 1540806936 ISBN-13 9781540806932 Title Personalize This & Disrupt That Author Daniel Glickman Format Paperback Year 2017 Pages 226 Publisher Createspace Independent Publishing Platform GE_Item_ID:127729844; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2024-12-22T04:19:34.000Z

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