Net Benefit: Guaranteed Electronic Markets: the Ultimate Potential of Online Tra

Description: Net Benefit by W. Rowan This book explores the possible creation and impact of electronic markets underpinned by government. The author outlines a world in which open online marketplaces are routinely used to trade everything from office space to bicycle rental between individuals. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description This text explores the possible creation and impact of electronic markets underpinned by government. How far could electronic trade go? The author outlines a world in which open online marketplaces are routinely used to trade everything from office space to bicycle rental between individuals. Each transaction would be guaranteed by the system, not the reputation of the seller. Anyone could enter the market as an equal. The author argues that the electronic marketplaces of the future will have widespread and fundamental economic and social consequences. Author Biography WINGHAM ROWAN is the producer and host of British televisions long running series covering stories from the Internet, Cyber Cafe. Since the early 1990s he has been researching the possibility of electronic markets for public use with the help of key figures in online trading worldwide. Table of Contents Introduction: A New Frontier for Electronic Trade PART 1: HOW A GUARANTEED ELECTRONIC MARKETS SYSTEM MIGHT WORK Demonstration: Hiring Accommodation for a Night Demonstration: Connected Transactions - Hiring a Van and Driver A Public Electronic Market for Capital PART 2: A NEW CAPITALISM: THE POTENTIAL IMPACT OF GUARANTEED ELECTRONIC MARKETS Portfolio Working Available to All Empowered Consumers Diminished Functions for Government PART 3: E-TRADE BECOMES POLITICISED: THE BATTLE FOR GUARANTEED MARKETS Likely Support for Government Backed Markets: the Coming Limitations of E-commerce How a Government could Instigate a Guaranteed Electronic Markets System PART 4: BUSINESS IN AN AGE OF GUARANTEED ELECTRONIC MARKETS Could Business Hold Out Against the New Marketplace ? Responding to a New Flexibility Appendices Review This book...is a refreshing new angle on the world of electronic commerce and deserves our serious attention. - Charles Hardy, The Guardian Genuinely original ideas are rare. This is one of them. - Geoff Mulgan, Prime Ministers Policy Unit, 10 Downing Street A wonderful book. - John Seely Brown, Corporate Vice-President, Chief Scientist and Director, Xerox Palo Alto Research Centre (PARC) Raises a great many thoughts often overlooked and incredibly important. - Dee W. Hock, Founder, President and CEO Emeritus, Visa International Rowan outlines a very persuasive business model and I commend it to anyone interested in creating a viable electronic infrastructure for the twenty-first century. - Victor Keegan, The Guardian In a world where the truly new idea is a rarity, this book provides a host of fresh ideas and new ways of thinking about our economic and social future. - Ray Hammond, author of Digital Business A successful (Guaranteed Electronic Markets) system would become a very powerful brand, much stronger than even the most celebrated of todays retail brands. - Information Strategy Magazine This book is rare in both creating an original vision and at the same time giving almost step-by-step directions as to how this vision could become a reality...I strongly recommend this book as vital reading for anyone involved in e-commerce, and for anybody keen for a glimpse of where I too hope electronic trading may go. - Interactive Marketing Wingham Rowan has dared to think beyond the traditional broadcast metaphor and consider how marketplaces that exploit this medium might operate...His book forces us to question the attention paid to the new Internet superstores, portals and the struggle for megamarkets. It suggests that perhaps these are just comfortable diversions along the way to the real revolution...The real electronic commerce revolution will be much more subtle in its approach and more devastating in its impact. Net Benefit, at the very least, starts us thinking outside the traditional metaphors. - Amazon.co.uk Customer Comment from Steven Telleen, California Earlier this year, I resolved not to wade through any more books about the future of the internet...but my resolution quickly crumbled as I flicked through the first pages of Wingham Rowans book Net Benefit...Rowan has a simple but immensely powerful idea: why not use the internet to construct a new form of capitalism - a system in which everyone can trade with everyone else, instead of merely becoming customers of such commercial institutions as Amazon, Tesco and British Airways?. - Laurie Taylor in The Guardian discussing his Radio 4 interview with the author Details ISBN0333760093 Publisher Palgrave Macmillan Series Macmillan business Year 1999 ISBN-10 0333760093 ISBN-13 9780333760093 Format Hardcover Publication Date 1999-02-08 Imprint Palgrave Macmillan Country of Publication United Kingdom DEWEY 380.10285 Place of Publication Basingstoke Short Title NET BENEFIT 1999/E Edition Description 1999 Language English Media Book Pages 240 Subtitle Guaranteed Electronic Markets: the Ultimate Potential of Online Trade Illustrations XIV, 240 p. AU Release Date 1999-02-08 NZ Release Date 1999-02-08 UK Release Date 1999-02-08 Author W. Rowan Alternative 9781349413560 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:98040034;

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