Description: Media Convergence Handbook - Vol. 2 Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Firms and User Perspectives Author(s): Artur Lugmayr, Cinzia Dal Zotto Format: Hardback Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K ISBN-13: 9783642544866, 978-3642544866 Synopsis The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Price: 74.18 GBP
Location: Aldershot
End Time: 2024-09-16T08:19:14.000Z
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Book Title: Media Convergence Handbook - Vol. 2
Item Height: 235 mm
Item Width: 155 mm
Series: Media Business and Innovation
Author: Artur Lugmayr, Cinzia Dal Zotto
Publication Name: Media Convergence Handbook-Vol. 2: Firms and User Perspectives
Format: Hardcover
Language: English
Publisher: Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
Subject: Technology, Computer Science, Management, Business
Publication Year: 2016
Type: Textbook
Item Weight: 8513 g
Number of Pages: 473 Pages
