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Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing,...

Description: Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing, Paperback by Tiffany, Jenna, ISBN 1789667410, ISBN-13 9781789667417, Brand New, Free shipping in the US "Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, th opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson, organizations such as Mailchimp, the CIM and DMA"--

Price: 47.08 USD

Location: Jessup, Maryland

End Time: 2024-09-30T20:22:18.000Z

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Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing,...

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

Book Title: Marketing Strategy : Overcome Common Pitfalls and Create Effectiv

Number of Pages: 320 Pages

Language: English

Publication Name: Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing

Publisher: Kogan Page, The Limited

Item Height: 0.8 in

Subject: Marketing / General, Commerce, Strategic Planning

Publication Year: 2021

Type: Textbook

Item Weight: 17.1 Oz

Subject Area: Business & Economics

Author: Jenna Tiffany

Item Length: 9.2 in

Item Width: 6.2 in

Format: Trade Paperback

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