Description: Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation – the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation.
Price: 70 USD
Location: Cape Coral, Florida
End Time: 2024-09-19T20:49:12.000Z
Shipping Cost: 5.38 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Type: Textbook
Publication Year: 2020
Format: Book
Publication Name: Marketing strategy and competitive positioning seventh edition
Author: Graham Hooley, Brigette Nicouland, John M. Rudd
Subject: Marketing, Strategy
