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Book Title: Marketing Metrics : The Manager's Guide to Measuring Marketing Pe
Number of Pages: 464 Pages
Publication Name: Marketing Metrics : the Manager's Guide to Measuring Marketing Performance
Language: English
Publisher: Pearson Education
Subject: Marketing / General, Software Development & Engineering / General, Statistics, Marketing / Research
Publication Year: 2015
Item Height: 1.3 in
Type: Textbook
Item Weight: 32.7 Oz
Item Length: 9.4 in
Author: Paul Farris, Neil Bendle, David Reibstein, Phillip Pfeifer
Subject Area: Computers, Business & Economics
Item Width: 7.3 in
Format: Hardcover
