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Features: EX-LIBRARY
Book Title: Marketing Metaphoria : What Deep Metaphors Reveal about the Minds
Number of Pages: 230 Pages
Publication Name: Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers
Language: English
Publisher: Harvard Business Review Press
Subject: Consumer Behavior, General, Research, Marketing / Research
Publication Year: 2008
Item Height: 1 in
Item Weight: 19.2 Oz
Type: Textbook
Subject Area: Language Arts & Disciplines, Social Science, Business & Economics
Author: Lindsay H. Zaltman, Gerald Zaltman
Item Length: 9.5 in
Item Width: 6.5 in
Format: Hardcover
