Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Management: Past, Present And FutureISBN13:9783030669157ISBN10:3030669157Author:Czinkota, Michael R. (Author), Kotabe, Massaki (Author), Vrontis, Demetris (Author)Description:Chapter 1: An Overview Of Marketing - Chapter 2: Marketing Planning - Chapter 3: Understanding The Market Environment And The Competition - Chapter 4: Understanding The Buyer - Chapter 5: Marketing Research And Information - Chapter 6: Estimating The Market Demand - Chapter 7: Market Segmentation, Positioning, And Branding - Chapter 8: Product And Service Decisions - Chapter 9: New Products - Chapter 10: Pricing Decisions - Chapter 11: Distribution And Supply Chain Management - Chapter 12: Designing Effective Promotion And Advertising Strategies - Chapter 13: Direct Marketing, Sales Promotion, And Public Relations - Chapter 14: Selling And Sales Management - Chapter 15: The Future Of Marketing - Case 1: Yo Man, It's Yao Ming - Case 2: Bmw Marketing Innovation - Case 3: It Is Not On The Shelf! Is It? - How Marketing Myopia Occurs - Case 4: Citibank N A In Japan - Case 5: Gap Inc - Case 6: The Value-Breeding Bond Network Of Hawthorn: A Relationship Marketing Context In A Business-To-Business Setting - Case 7: Marketing And The Environment: Tuna Versus Dolphins - Case 8: The Embryonic Phase Of Spectrum Color - Case 9: Implications Of The Ancient Business Concepts For Contemporary Markets: Background And A Case Example - Case 10: Will Natural Diamonds Remain Forever - Case 11: Does Mattel Sell Dolls Or Dreams - Case 12: The Changing Global Context: A Philosophical Approach To Deal With The Embryonic Market Environment - Glossary - Company Index - Name Index - Subject Index Binding:Hardcover, HardcoverPublisher:SpringerPublication Date:2021-09-03Weight:0 lbsDimensions:Number of Pages:590Language:English
Price: 145.77 USD
Location: USA
End Time: 2024-11-11T19:54:09.000Z
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Book Title: Marketing Management : Past, Present and Future
Item Length: 9.3in
Item Width: 6.1in
Author: S. M. Riad Shams, Michael R. Czinkota, Massaki Kotabe, Demetris Vrontis
Original Language: English
Format: Hardcover
Language: English
Topic: Marketing / General, Consumer Behavior, Customer Relations, Commerce
Publisher: Springer International Publishing A&G
Publication Year: 2021
Genre: Business & Economics
Item Weight: 53.6 Oz
Number of Pages: Xxviii, 880 Pages
