Marketing Management :Knowledge & Skills 8th Ed. Peter & Donnelly (2007,HC) BL2C

Description: Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. This text strives to enhance knowledge of marketing management and advance student skills, so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze that marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies. Marketing Management : Knowledge and Skills by James H. Donnelly, J. Paul Peter and James H. Donnelly Jr. (2006, Hardcover, Revised edition)Books > NonfictionProduct Information"Marketing Management," 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.Product IdentifiersPublisherMcGraw-Hill Companies, T.H.E.ISBN-100073137634ISBN-139780073137636eBay Product ID (ePID)50421295Product Key FeaturesFormatHardcoverPublication Year2006LanguageEnglishDimensionsWeight55.8 OzWidth7.9in.Height1.4in.Length9.3in.Additional Product FeaturesDewey Edition21Table of ContentSection I Essentials of Marketing Management Part A Introduction Chapter One Strategic Planning and the Marketing Management Process Part B Marketing Information, Research, and Understanding the Target Market Chapter Two Marketing Research: Process and Systems for Decision Making Chapter Three Consumer Behavior Chapter Four Business, Government, and Institutional Buying Chapter Five Market Segmentation Part C The Marketing Mix Chapter Six Product Strategy Chapter Seven New Product Planning and Development Chapter Eight Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, and Direct Marketing Chapter Nine Personal Selling, Relationship Building, and Sales Management Chapter Ten Distribution Strategy Chapter Eleven Pricing Strategy Part D Marketing in Special Fields Chapter Twelve The Marketing of Services Chapter Thirteen Global Marketing Section II Analyzing Marketing Problems and Cases Section III Financial Analysis for Marketing Decisions Section IV Internet Exercises and Sources of Marketing Information Part A Internet Exercises Part B Annotated Bibliography of Major Online Databases Used in Marketing Section V Marketing Management Cases Case Group A Market Opportunity Analysis Case Group B Product Strategy Case Group C Promotion Strategy Case Group D Distribution Strategy Case Group E Pricing Strategy Case Group F Social and Ethical Issues in Marketing Management Section VI Strategic Marketing Cases Section VII Developing Marketing PlansIllustratedYesDewey Decimal658.8Age LevelTradeCopyright Date2007AuthorJames H. Donnelly Jr., J. Paul Peter, James H. DonnellyEdition Number8Number of Pages832 PagesEdition DescriptionRevised EditionLc Classification NumberHf5415.13.P387 2007Lccn2005-056244

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