MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION, By Philip Kotler *NEW*

Description: This textbook titled "Marketing Management: Analysis, Planning, Implementation, and Control" by Philip Kotler is a comprehensive guide for business students and professionals alike. It covers various aspects of marketing, including analysis, planning, implementation, and control. The book is published by Prentice Hall PTR and is part of the International Series in Marketing. The hardcover book measures 9.8 inches in length, 7.9 inches in width, and 10.25 inches in height. It weighs 62.1 ounces and has 789 pages. The book is written in English and has an ISBN-10 of 0132435101. It is classified under the categories of Books & Magazines, Textbooks, Education & Reference, and Textbooks.

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End Time: 2024-10-20T14:34:43.000Z

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Book Title: Marketing Management: Analysis, Planning, Implementation, and

Item Height: 10.25 inches

ISBN-10: 0132435101

Number of Pages: 789 Pages

Publication Name: Marketing Management : Analysis, Planning, Implementation, and Control

Language: English

Publisher: Prentice Hall PTR

Subject: Marketing / General

Publication Year: 1996

Item Weight: 62.1 Oz

Type: Textbook

Author: Philip. Kotler

Item Length: 9.8 in

Subject Area: Business & Economics

Series: International Series in Marketing

Item Width: 7.9 in

Format: Hardcover