Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Channel Management: People, Products, Programs, And MarketsISBN13:9780275954390ISBN10:0275954390Author:McCalley, Russell W. (Author)Description:This Text Is Designed To Give The Reader An Understanding Of Market Structures, Product And Market Management, Advertising, Product Promotion, Pricing Strategies, As Well As Competitive Analysis, Forecasting, And Business Planning It Leads The Student To An Understanding Of What Comprises The Channel Structure And The Options Available To Develop It The Text Features Examples And Illustrations To Aid In The Understanding Of Unfamiliar Concepts These Are Drawn From The World Of Business Which Gives This Book Practical And Realistic Applications Important Pedagogical Features Include Discussion Questions Following Each Chapter And An Instructor's Manual To Aid In The Presentation Of The Material In The Classroom (See The Instructor's Manual At : Greenwoodmccalley) Binding:Hardcover, HardcoverPublisher:PraegerPublication Date:1996-08-28Weight:1.27 lbsDimensions:0.69'' H x 9.21'' L x 6.14'' WNumber of Pages:288Language:English
Price: 101.7 USD
Location: USA
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Book Title: Marketing Channel Management: People, Products, Programs, An...
Item Length: 9.2in
Item Height: 0.7in
Item Width: 6.1in
Author: Not Available
Publication Name: Marketing Channel Management : People, Products, Programs, and Markets
Format: Hardcover
Language: English
Publisher: Bloomsbury Publishing USA
Publication Year: 1996
Type: Textbook
Item Weight: 20.4 Oz
Number of Pages: 288 Pages
