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Publication Name: Harvard Business Review Press
Book Title: Marketing As Strategy : Understanding the Ceo's Agenda for Driving Growth and Innovation
Number of Pages: 288 Pages
Language: English
Publisher: Harvard Business Review Press
Publication Year: 2004
Topic: Marketing / General, Development / Business Development, General
Item Height: 1.1 in
Illustrator: Yes
Genre: Technology & Engineering, Business & Economics
Item Weight: 20.8 Oz
Author: Nirmalya Kumar
Item Length: 9.5 in
Item Width: 6.4 in
Format: Hardcover
