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Market Entry Strategies : Internationalization Theories, Concepts and Cases, ...

Description: Market Entry Strategies : Internationalization Theories, Concepts and Cases, Paperback by Glowik, Mario, ISBN 3110650673, ISBN-13 9783110650679, Like New Used, Free shipping in the US This textbook explains internationalization theories and market entry strategy concepts in the context of real-world cases. It discusses combining theory with business practice; the most important theories of internationalization, including product lifecycle theory, internalization theory, location theories, and the diamond model, EPRG (ethnocentric-polycentric-regiocentric-geocentric) model, eclectic paradigm framework, Uppsala model, network theory, and international new venture concepts; and market entry strategies, including exporting, franchising, licensing, contract manufacturing, international joint ventures and strategic alliances, and foreign direct investment. It ends with company case studies of Sony, Panasonic, Sharp, Samsung, Foxconn, and LG Electronics. Revised and updated, this edition has new firm cases of Delivery Hero and Tesla and includes learning tools like charts and online presentations available on YouTube. Annotation ©2021 Ringgold, Inc., Portland, OR ()

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Book Title: Market Entry Strategies : Internationalization Theories, Concepts

Number of Pages: 179 Pages

Language: English

Publication Name: Market Entry Strategies : Internationalization Theories, concepts and Cases

Publisher: DE Gruyter Gmbh, Walter

Publication Year: 2020

Subject: Marketing / General, Management

Type: Textbook

Item Weight: 16.2 Oz

Subject Area: Business & Economics

Author: Mario Glowik

Item Length: 11 in

Item Width: 8.3 in

Format: Trade Paperback

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