Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Managing Service Firms: The Power Of Managerial MarketingISBN13:9780415473262ISBN10:0415473268Author:Sk?l?n, Per (Author)Description:Based On A Conceptual Analysis Of Marketing Texts, Particularly Service Marketing Texts, And A Case Study Of A Service Firm That Utilizes Approaches To Managing Organizations That Have Been Developed Within The Boundaries Of Marketing, This Book Presents A Critical Examination Of Marketing As A Managerial Practice Sk?L?N Focuses In Particular On The Managerial Research Tradition And Managerial Practice Referred To As Service Marketing (Sometimes Service Management), Which Is Seen As A 'Dominant Managerial Logic' By Many Marketing Scholars Sk?L?N Analyzes The Governmentality Of Service Marketing Through Textual Representations Of Managerial Marketing And A Case Study Of A Service Organization Based On The Former, The Author Argues That Managerial Marketing Has Always Promoted And Fostered Customer Orientation As The Main Governmental Rationality And That This Rationality In Service Marketing Targets Human Beings More Exclusively Than Previously This Book Contributes To Critical Marketing Research Since This Research Tradition Lacks Studies Of Empirical Responses To Managerial Marketing Which Articulate A Radical Social Critique Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2010-03-09Weight:0.96 lbsDimensions:0.5'' H x 9'' L x 6'' WNumber of Pages:198Language:English
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Book Title: Managing Service Firms: The Power Of Managerial Marketing
Number of Pages: 186 Pages
Publication Name: Managing Service Firms : the Power of Managerial Marketing
Language: English
Publisher: Routledge
Item Height: 0.7 in
Publication Year: 2010
Subject: Industries / Service, Marketing / General, General, Management
Item Weight: 16 Oz
Type: Textbook
Item Length: 9.1 in
Author: Per Skålén
Subject Area: Business & Economics
Series: Routledge Interpretive Marketing Research Ser.
Item Width: 6.5 in
Format: Hardcover
