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Release Year: 1991
Book Title: Managing Brand Equity
Number of Pages: 299 Pages
Publication Name: Managing Brand Equity
Language: English
Publisher: Free Press
Subject: Consumer Guides, Marketing / General, Consumer Behavior, Management, Property
Publication Year: 1991
Item Height: 1.1 in
Type: Not Available
Item Weight: 18.3 Oz
Subject Area: Law, Référence, Business & Economics
Author: David A. Aaker
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover