Lite Classic 1973 Vintage Men's T-Shirt

Description: Lite Classic 1973 Vintage Men's T-Shirt Description Miller Lite was the first successful mainstream light beer in the United States market. After its first inception as "Gablinger's Diet Beer," developed in 1967 by Joseph L. Owades, PhD, a biochemist working for New York's Rheingold Brewery, the recipe was given by Owades to Chicago's Peter Hand Brewing. That year, Peter Hand Brewing was purchased by a group of investors, renamed Meister Brau Brewing, and Lite was soon introduced as Meister Brau Lite, a companion to their flagship Meister Brau. Under the new management, Meister Brau Brewing encountered significant financial problems, and in 1972, sold several of its existing labels to Miller. The recipe was relaunched simply as "Lite" on the packaging and in advertising (with "Lite Beer from Miller" being its "official" name until the late '90s) in the test markets of Springfield, Illinois, Providence, Rhode Island, Knoxville, Tennessee, and San Diego, California, in 1973, and heavily marketed using masculine pro sports players and other, so-called, macho figures of the day in an effort to sell to the key beer-drinking male demographic. Miller Lite was introduced nationally in 1975. Details Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women. 100% combed and ring-spun cotton* Fabric weight: 4.2 oz (142 g/m2) 30 single Tear-away label Shoulder-to-shoulder taping Side-seamed Retail fit Runs true to size Sizing Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you're on the fence, we always suggest going up a size. S M L XL 2XL 3XL Width 18 20 22.01 24.02 25.99 28 Length 28 29.02 30 31.03 32.01 33 Sleeves 8.9 9.18 9.45 9.73 10 10.4 All sizes are provided in inches! *Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible. Lite Classic 1973 Vintage Men's T-Shirt Description Miller Lite was the first successful mainstream light beer in the United States market. After its first inception as "Gablinger's Diet Beer," developed in 1967 by Joseph L. Owades, PhD, a biochemist working for New York's Rheingold Brewery, the recipe was given by Owades to Chicago's Peter Hand Brewing. That year, Peter Hand Brewing was purchased by a group of investors, renamed Meister Brau Brewing, and Lite was soon introduced as Meister Brau Lite, a companion to their flagship Meister Brau. Under the new management, Meister Brau Brewing encountered significant financial problems, and in 1972, sold several of its existing labels to Miller. The recipe was relaunched simply as "Lite" on the packaging and in advertising (with "Lite Beer from Miller" being its "official" name until the late '90s) in the test markets of Springfield, Illinois, Providence, Rhode Island, Knoxville, Tennessee, and San Diego, California, in 1973, and heavily marketed using masculine pro sports players and other, so-called, macho figures of the day in an effort to sell to the key beer-drinking male demographic. Miller Lite was introduced nationally in 1975. Details Like all our designs, this one is treated with our signature ‘relic-ing’ process which includes our own secret recipe of hand-painted chipping, cracking, fading, and just the right touch of yellowing to ensure that it looks the part of a true vintage imprint.** We lay these works of art down on premium Bella+Canvas 3001 Unisex Jersey Short Sleeve Tees, one of the softest, best-wearing t-shirts available today, via state of the art direct to garment (DTG) printing which allows us to create a vintage effect that simply can’t be accomplished with other printing methods. In short, these shirts are everything you’ve dreamed of and more – it feels soft and lightweight with just the right amount of stretch making it comfortable and flattering for both men and women. 100% combed and ring-spun cotton* Fabric weight: 4.2 oz (142 g/m2) 30 single Tear-away label Shoulder-to-shoulder taping Side-seamed Retail fit Runs true to size Sizing Not sure what size is your best fit? We recommend taking one of your current t-shirts, laying it flat and measuring it. The measurements in the chart below are taken with the shirt laying on a flat surface. To get the length, measure from the high shoulder point down to the bottom of the shirt. To get the width, measure approximately 1-inch below the armhole, across the chest, from seam to seam. While our tees are all made using premium, pre-shrunk, ring-spun cotton, there can be some shrinkage depending on your personal wash and dry cycles. With that said, if you're on the fence, we always suggest going up a size. S M L XL 2XL 3XL Width 18 20 22.01 24.02 25.99 28 Length 28 29.02 30 31.03 32.01 33 Sleeves 8.9 9.18 9.45 9.73 10 10.4 All sizes are provided in inches! *Heather colors are 52% combed and ring-spun cotton/48% polyester. Athletic and Black Heather is 90% combed and ring-spun cotton/10% polyester. Ash color is 99% Airlume combed and ring-spun cotton and 1% poly. **Due to the nature of the printing process and different sizes of shirts offered, imprint position and scale may vary slightly from the product images, but we do our best to be as accurate as possible. × × × Tell a friend Visit store Watch now Postage info Click the Postage tab above the listing description for more info Click the Postage tab above the listing description for more info! Additional delivery notes PICK UP OPTION Sorry, our items are NOT available for pick-up. PAYING VIA PAYPAL We accept PayPal on our all our items so you can shop with confidence. Simple choose the PayPal option when proceeding through the checkout. Additional Information No additional information at this time Ask seller a question You might also like Cold Slither 1985 Vintage Men's T-Shirt Ask Not What Your Country Can Do For You 1961 Vintage Men's T-Shirt Jungle Hunt Swing Into Adventure 1982 Vintage Men's T-Shirt Valley View T-Ball 1999 Vintage Men's T-Shirt Contact To contact our Customer Service Team, simply click the button here and our Customer Service team will be happy to assist. Ask seller a question © PSYNE CO. SHOP Postage Click the Postage tab above the listing description for more info Payment Accepted Payment Methods PayPal Returns Returns are accepted Items must be returned within 30 days of the auction ending Buyer will pay for return shipping. Sizing Details Measurements presented in size charts are based on manufacturer provided specifications. As garments are handmade and of natural materials, variations in sizing can occur. Manufacturing tolerances allow for up to 1" (one inch) of variance from the posted measurements up or down. In the event that the measurements are off more than 1" from the size chart, we will gladly replace the item at no charge. For those with 1" or less, we can simply exchange the item for another in the same size or a different size of your choosing. eBay integration by

Price: 29.95 USD

Location: Los Angeles, California

End Time: 2024-03-08T00:05:12.000Z

Shipping Cost: 3.95 USD