Description: Lifestyle Brands : A Guide to Aspirational Marketing, Hardcover by Saviolo, Stefania; Marazza, Antonio, ISBN 1137285923, ISBN-13 9781137285928, Like New Used, Free P&P in the UK What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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Location: Castle Donington
End Time: 2025-01-11T23:49:48.000Z
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Book Title: Lifestyle Brands : A Guide to Aspirational Marketing
Number of Pages: 141 Pages
Publication Name: Lifestyle Brands: a Guide to Aspirational Marketing
Language: English
Publisher: Palgrave Macmillan
Item Height: 235 mm
Subject: Marketing, Business
Publication Year: 2012
Type: Textbook
Item Weight: 3613 g
Author: A. Marazza, S. Saviolo
Item Width: 155 mm
Format: Hardcover
