Jeremiah Favara Tactical Inclusion (Paperback) (UK IMPORT)

Description: Further DetailsTitle: Tactical InclusionCondition: NewSubtitle: Difference and Vulnerability in U.S. Military AdvertisingISBN-10: 0252087828EAN: 9780252087820ISBN: 9780252087820Publisher: University of Illinois PressFormat: PaperbackRelease Date: 04/09/2024Description: The revolution in military recruitment advertising to people of color and women played an essential role in making the US military one of the most diverse institutions in the United States. Starting at the dawn of the all-volunteer era, Jeremiah Favara illuminates the challenges at the heart of military inclusion by analyzing recruitment ads published in three commercial magazines: Sports Illustrated, Cosmopolitan, and Ebony. Favara draws on Black feminism, critical race theory, and queer of color critique to reveal how the military and advertisers affected change by deploying a set of strategies and practices called tactical inclusion. As Favara shows, tactical inclusion used representations of servicemembers in the new military to connect with people susceptible to recruiting efforts and rendered these new audiences vulnerable to, valuable to, and subject to state violence. Compelling and eye-opening, Tactical Inclusion combines original analysis with personal experience to chart advertising’s role in building the all-volunteer military. Language: EnglishCountry/Region of Manufacture: USItem Height: 229mmItem Length: 152mmItem Width: 23mmItem Weight: 399gAuthor: Jeremiah FavaraGenre: Language & ReferenceTopic: Society & Culture, Gender Sex & Relationships, Law & Politics, Business & Finance, History, Military HistoryBook Series: Feminist Media StudiesType: TextbookRelease Year: 2024 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

Price: 36.07 USD

Location: GU14 0GT

End Time: 2024-12-15T12:44:34.000Z

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