Description: International Place Branding Yearbook 2011 : Managing Reputational Risk, Hardcover by Go, Frank M. (EDT); Govers, Robert (EDT), ISBN 0230279538, ISBN-13 9780230279537, Like New Used, Free shipping in the US The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
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Book Title: International Place Branding Yearbook 2011 : Managing Reputationa
Author: Go, Frank M. (EDT); Govers, Robert (EDT)
Language: English
