Identity and Strategy: How Individual Visions Enable the Design of a Market Stra

Description: Identity and Strategy by Olaf G. Rughase Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy making process that helps to avoid the typical pitfalls in strategic change processes. Publisher Description This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented which emphasizes the importance and dynamics of organizational identity and corresponding time discrepancies for strategy making.Whilst most strategists use the economically and analytically best strategy as a measure, Olaf Rughase introduces a new measure for strategy making that takes personal feelings, values and aspirations of organizational members into account. Claiming that individually desired organizational identities - which can be seen as individual visions - give direction, motivation and impetus for strategy action and development, he suggests reaching a shared desired organizational identity which should then be taken as a strategy measure. Using rational and analytical factors the shared desired identity is then challenged and evolved until an attainable market strategy that works in practice is reached. In this way he also shows how the organizations customers can be closely connected to organizational identity in practical strategy making.By weaving both practice and theory together, this fascinating book provides a fresh voice on compelling management issues and will be invaluable to academics, researchers, practitioners, consultants and students with an interest in strategic and organizational management. Author Biography Olaf G. Rughase, Schindl Rughase Partners and Zollverein School of Management and Design, Essen, Germany Details ISBN 1847206565 ISBN-13 9781847206565 Title Identity and Strategy Author Olaf G. Rughase Format Paperback Year 2007 Pages 256 Publisher Edward Elgar Publishing Ltd GE_Item_ID:161845564; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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