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Ian Brace Kate Bolton Questionnaire Design (Hardback)

Description: Further DetailsTitle: Questionnaire DesignCondition: NewSubtitle: How to Plan, Structure and Write Survey Material for Effective Market ResearchISBN-10: 1398604143EAN: 9781398604148ISBN: 9781398604148Publisher: Kogan Page LtdFormat: HardbackRelease Date: 05/03/2022Description: Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does.Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency.You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter.Language: EnglishCountry/Region of Manufacture: GBItem Height: 240mmItem Length: 162mmItem Width: 32mmItem Weight: 735gAuthor: Ian Brace, Kate BoltonGenre: Business & FinanceRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

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End Time: 2024-12-20T15:20:45.000Z

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Ian Brace Kate Bolton Questionnaire Design (Hardback)

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Book Title: Questionnaire Design

Title: Questionnaire Design

Subtitle: How to Plan, Structure and Write Survey Material for Effective Ma

ISBN-10: 1398604143

EAN: 9781398604148

ISBN: 9781398604148

Release Date: 05/03/2022

Release Year: 2022

Country/Region of Manufacture: GB

Genre: Business & Finance

Number of Pages: 344 Pages

Language: English

Publication Name: Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research

Publisher: Kogan Page, The Limited

Item Height: 1.3 in

Subject: Commerce, Marketing / Research

Publication Year: 2022

Type: Textbook

Item Weight: 26 Oz

Subject Area: Business & Economics

Author: Ian Brace, Kate Bolton

Item Length: 9.4 in

Item Width: 6.4 in

Format: Hardcover

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