Description: How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring storiesIncludes real-world examples and case studies of what to do and not to doFeatures tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.
Price: 18.22 USD
Location: Hillsdale, NSW
End Time: 2025-01-06T04:26:31.000Z
Shipping Cost: 0 USD
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money back or replacement (buyer's choice)
Return policy details:
EAN: 9781118637623
UPC: 9781118637623
ISBN: 9781118637623
MPN: N/A
Book Title: Hooked : How Leaders Connect, Engage and Inspire with Storytelling
Number of Pages: 216 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2013
Topic: Business Communication / General, Business Communication / Meetings & Presentations, General, Management
Item Height: 0.5 in
Illustrator: Yes
Genre: Literary Criticism, Business & Economics
Item Weight: 9.6 Oz
Item Length: 8.4 in
Author: Yamini Naidu, Gabrielle Dolan
Item Width: 5.5 in
Format: Trade Paperback
